Visitors Traffic Data is an important Performance Indicator for retail outlets.

Retail Stores

People counting may be the most overlooked and valuable tool for retail managers today. Visitor Traffic Figures is the missing element of the performance equation that many retailers were waiting for......!!! Store's sales figure are only the half of the equation for the success. You must know the store's visitor traffic figures and patterns to fully understand your business. Unfortunately, much of this is educated guesswork. However when a business has accurate Visitor Traffic Analyzer (VTA), the manager can work with real figures and the guesswork is eliminated.

Visitor counting and monitoring provides the essential information to make critical business decision. Visitor counting will present a wealth of usable metrics to produce a detailed, clear picture of visitor and customers' behavior, improving management decision with accurate, relevant information. Knowing the traffic patterns for all the time every day of the year, seasonal fluctuation and other behaviors will give valuable data managers have only guessed at up till now.

One of the most valuable formulas to a retail store is their conversion ratio. Visitor counting can deliver the customer to sale ratio through the day in real-time, which allows a store to constantly track their performance and make any necessary changes as they are needed.

Conversion Ratio = Customer vs. Visitor

"ratio of visitors to the store vs. the number of visitors who made a purchase"

(Visitor are potential customers to improve Sales and Profits significantly,focus on Unsold traffic before Additional)

A high-ranking executive from, one of the world's best know apparel chains commented   " We've used conversion rate to gauge my each stores performane for four years now and we can honestly say that we couldn't run our store without it."

Visitor traffic analysis can tell whether to focus marketing efforts inside the store or outside by knowing their inflow traffic. For example, if there are plenty of visitors entering a store, but their sales are down, in-store marketing would be the best solution.

"Expert agree that accurately monitoring and counting customer or visitor traffic with automatic visitor traffic counters is the only way marketing professionals can make sound strategic decisions in today highly competitive market, organization can easily evaluate staffing needs, staff performance, conversion ratios, marketing campaigns, floor plans, product display and more. With hard people counting data, you can be confident that your decisions are based on facts not guesswork".

Even today, a primary method for counting visitor traffic involves hiring human auditors to stand and manually tally the number of visitors who pass by a certain location. But the conventional human based data collection comes at great expense. Consequently, on going visitor traffic measurement has been cost-prohibitive for most retails. This is no longer the case. New technologies allow the means to measure, analyze, and report customer traffic at an affordable price not possible before now. The accuracy, reliability, and understanding of factors that affect counting using new technologies are well known.

Visitor Traffic Monitoring is a must for the cost-effective management and evaluation of:-

* Advertising & Promotional activity
* Employees Scheduling
* Conversion Rates
* Visual merchandising strategies
* Future Opportunities or challenges
* New Store Concepts
* Attraction Factor

Advertising & Promotional activity

Visitor counting can measure the effectiveness of your marketing efforts. Instantly see traffic generated by advertising activity, Measure the effect of the various advertisements on the visitor numbers and invest only in the most profitable one.

Employees Scheduling

Visitor counting also helps to manage staff efficiently. Knowing the visitor traffic flow within a store at different hours of the day and even different times of the year make it possible to be staffed appropriately at all times to improve customer care.

Determining Conversion Ratio :-

Identify your true opportunities, and use best practices to improve on conversion. Even a one % increase can mean hundred of thousands of dollars in additional profit.

Why do I need Visitor Traffic Analyzer ?

Business are competitive nowadays, How would you determine whether you win or loss in convincing your customer on the sales floor. It is a must to know how many Visitor/customers are visiting your operation each day and how many customers your salesperson is attending to. Without knowing your accurate closing ratio (Conversion rate) you are missing a tremendous opportunity.   

Why my sales are so far off......? How many times have you asked? , and the reply from your salespeople is that traffic is down; they would also tell you they are closing almost every possible opportunity walking into the door.  Unfortunately, currently you have to believe them because you are not measuring traffic. 

What is really going on with the sales floor?  You say to yourself...we are advertising, the merchandise looks great, the prices are competitive, I spent a lot for sales training.  So what is the main problem?  If a salesperson could stand in your shoes for five minutes, they would understand how you feel about their activity and how frustrated you are regarding below average sales productivity.

We believe traffic count is a useful tool and the most important thing you could ever learn to improve your business.  If you don't know this simple incredible number, you don't know your company's or branchess' true potential.  This number is the key ingredient to long term and perpetual improvement of profits, the heart of motivation and creating sustained enthusiasm on the floor.  It will immediately open your eyes.

Let VTA be the secret to your business opportunity and the knowledge to the effectiveness of promotions, advertising and staff scheduling.

Call us now for a free demo  603-8070 9788 !!!!

Fig 1  Sample Report (Visitor Traffic Pattern)